It will then be able to tailor what it places highest on the home screen more towards the sort of content it thinks you prefer.
Netflix was also the pioneer of binge-watching, partly thanks to its habit of putting its own shows live in their entirety as soon as they arrive on the service, but also because as soon as an episode of a show finishes the next one is ready to play in a matter of seconds.
The Basic package is .99 / £5.99 / AU.99 / CAN.99 per month, which makes it a little cheaper over a full year than the Amazon Prime subscription which nets you its Instant Video service.
That gives you access to the standard definition streams - so no HD for you - but if your bandwidth is limited that's no biggy.
If your bandwidth is low it will deliver just the standard definition versions, but if you've got the hardware and the capacity it will go all the way up to 4K Ultra HD resolutions if available.
"It's a good start." No one could possibly forget the streaming service's CES 2016 keynote where it unveiled to the world that it was taking its service to nearly every country on the planet, and that it would invest heavily in each of the new markets. You don't get charged per film or TV show, and whether you watch it every hour of every day or only once in a few weeks, you'll pay exactly the same amount.
It also limits watching to only a single device at any one time.
The next step up is the Standard package which will deliver the Full HD, 1080p streams.
It's becoming a big deal elsewhere too, accounting for a huge amount of Europe's downstream traffic.
That means it's bigger than everything: bigger than You Tube, bigger than The Pirate Bay, and much bigger than any other streaming video service, including Amazon Prime Instant Video, Hulu or Google Play Movies & TV.
You know things are bad when relations are reduced to corporate tattletaling.