(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.
Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.
By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
The sites that allow long taglines don’t always display the entire line in search results.
Sometimes only a limited number of letters gets posted on a search.
The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.
Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.And like the story of the Emperor’s new clothes, people may not tell you.