The name "Stickam" referred to this ability to "stick" a webcam feed onto another site.
Anyone could "go live" and broadcast live video on Stickam from their computer, i Phone or i Pad within seconds.
Smashing Pumpkins' Billy Corgan went live on Stickam to host Gothageddon, which was a live doll fight. Billy and friends voiced the dolls, which included dolls representing the members of Smashing Pumpkins, Robert Smith from The Cure, Amanda Palmer from Dresden Dolls, and many others.
On November 7, 2012, Stickam officially launched its new Stickam Studio At Meltdown at Meltdown Comics on Sunset Blvd.
In February 2010, Stickam also launched Stickam Shuffle, where users could connect instantly to random people from all over the world.
Stickam's policy promised that violators of its terms of service would be permanently banned.
Christian hard rock band Underoath used Stickam to stream live from their recording studio for two months while they recorded their album Lost In The Sound Of Separation, racking up over 1.8 million live views.
Stickam also provided live coverage of Warped 2011 through a deal with the band Gym Class Heroes streaming from every single tour date.