Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.
And many of them pay a hefty sum for that chance to meet their perfect match.
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The faster they attracted users, the more useful the sites would be, Brooks says.
And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.
A decade ago, many sites were free or had minimal fees of around a month.
Indeed, for online purveyors of love, business is booming.